The real story behind Ben Franklin effect.

The Ben Franklin Effect is a psychological phenomenon in which a person likes someone more after doing them a favor.

The Ben Franklin Effect is a psychological phenomenon in which a person likes someone more after doing them a favor. The effect can be explained with cognitive dissonance: individuals rationalize their helpful actions by assuming they must like the person, since their behavior would otherwise conflict with their typical behavior and self-perception. In this way, the effect shows how people adjust their attitudes to maintain consistency in their self-concept.