The surprising truth about Availability heuristic.

The availability heuristic, also known as availability bias, is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

The availability heuristic, also known as availability bias, is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision. This heuristic, operating on the notion that, if something can be quickly recalled, it must be important, or at least more important than alternative solutions not as readily recalled, is inherently biased toward recently acquired information.