Why Illusory truth effect still gets people talking.

The illusory truth effect, also known as the illusion of truth effect, validity effect, truth effect, or the reiteration effect, is the tendency to believe false information to be correct after repeated exposure.

The illusory truth effect, also known as the illusion of truth effect, validity effect, truth effect, or the reiteration effect, is the tendency to believe false information to be correct after repeated exposure. This phenomenon was first identified in a 1977 study at Villanova University and Temple University. When truth is assessed, people rely on whether the information is in line with their understanding or if it feels familiar. The first condition is logical, as people compare new information with what they already know to be true. Repetition makes statements easier to process relative to new, unrepeated statements, leading people to believe that the repeated conclusion is more truthful. The illusory truth effect has also been linked to hindsight bias, in which the recollection of confidence is skewed after the truth has been received.