The simple version of Phi phenomenon.

The term phi phenomenon is used in a narrow sense for an apparent motion that is observed if two nearby optical stimuli are presented in alternation with a relatively high frequency.

The term phi phenomenon is used in a narrow sense for an apparent motion that is observed if two nearby optical stimuli are presented in alternation with a relatively high frequency. In contrast to beta movement, seen at lower frequencies, the stimuli themselves do not appear to move. Instead, a diffuse, amorphous shadowlike something seems to jump in front of the stimuli and occlude them temporarily. This shadow seems to have nearly the color of the background. Max Wertheimer first described this form of apparent movement in his habilitation thesis, published 1912, marking the birth of Gestalt psychology.